Úvod
Kreativita je proces rozvíjania a vyjadrovania nových myšlienok, ktoré budú pravdepodobne užitočné. (Kreativita môže byť individuálna alebo skupinová)
Kroky kreatívneho procesu:
- príprava: identifikácia problému, zhromažďovanie informácií
- inkubácia: problém sme odsunuli na bok
- osvietenie: (zdanlivo) neočakávaná realizácia so skúsenosťami typu "AHA"
- uistenie: revízia.
Kreativita zahŕňa rozdielne myslenie, odtrhnutie sa od známych, zavedených spôsobov videnia a konania. Rozdielne myslenie vytvára nápady, ktoré sú nové. Na to, aby sa "myslelo mimo zaužívaných postupov", musí si človek slobodne dovoliť, aby bol taký, aký je, ponechať si slobodnú myseľ a poznať existujúce rámce a medzery myslenia mimo zaužívaných postupov, tak aby ich prekročil. Konvergenčné myslenie je potrebné na výber najlepších nápadov pre potenciálnu inováciu.
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