Wprowadzenie
Kreatywność jest procesem powstawania i wyrażania nowych pomysłów oraz idei, która mają dużą szansę być przydatne. (Kreatywność może być grupowa lub indywidualna)
Etapy procesu kreatywnego:
- Przygotowanie: zidentyfikowanie problemu, zebranie danych oraz informacji
- Inkubacja: odstawienie problemu na bok
- Oświecenie: (pozornie) niespodziewane uświadomienie (iluminacja, olśnienie, zjawisko AHA)
- Potwierdzenie: rewizja zagadnienia
Kreatywność wymaga zmiany w myśleniu, oderwania się od znanych i ugruntowanych sposobów postrzegania i wykonywania rzeczy. Myślenie rozbieżne (divergent thinking) tworzy nowatorskie pomysły. Aby "myśleć poza schematem" trzeba pozwolić sobie na wolność oraz swobodę w myśleniu i otwartą głowę, a także znać istniejące ramy i ograniczenia dziedziny, aby je przekroczyć. Myślenie zbieżne (convergent thinking) potrzebne jest, aby wybrać najlepsze pomysły na potencjalną innowację.
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